A tenplay article about a US study has added more joules to the normality fire, with evidence suggesting that fewer overweight and obese Americans are prepared to try to reduce their weight. The problem seems to lie in the fact that if you see your peers happy with their burgeoning waistline, then you’re likely to be fine with it too.

Between 1988 and 1994, 56% of overweight or obese people said they had tried to lose weight in the past year, but between 2009 and 2014 the number had declined to 49%.

Jane Martin of the Obesity Policy Coalition in Victoria said that being a healthy weight is no longer the norm, and that, to make matters worse, highly-processed unhealthy food in the diet is becoming more common.